Overview

In 2022, Habbi Habbi expanded its product line beyond the library of bilingual books. These engaging play-based resources were designed to provide children an immersive and enjoyable learning experience, seamlessly integrated with the reading wand, all while remaining accessible to parents who are newly discovering the brand.

Objective

• Develop scalable strategies for reusing and evolving existing illustrations and content for two new product lines.

• Own the entirety of the product development from ideation to final production.

• Create design guidelines, packaging templates, and supplemental design assets for future product line expansion.

• Illustrate 50 home items and 7 rooms for the home flashcard sets.

• Collaborate cross-functionally with suppliers on packaging dieline, materials, and product sizing.